Puma: Never Not Suede Campaign
Logo, Wordmark
Logo developed for the Puma’s Never Not Suede campaign, inspired by the visual language of the Y2K era.
The logo was developed through a series of analog pen experiments. The fuzzy texture created from markers create a tactile cut and paste construction that references the softness of the the suede material used on the shoe bringing a handmade quality to the identity.
Produced for